By Nayita Wilson | NVisions Communications & Consulting
Public relations (PR) is one of the greatest assets that organizations, foundations, leaders or causes can utilize to gain favor with targeted audiences. But, it is also one of the most underutilized and least maintained strategies for success.
Why is that?
One common misconception is that PR is a periodic investment. Some believe that PR is limited to a one-time grandstand or event, securing a favorable media story, or garnering an abundance of followers on social media. While all of those are major accomplishments, what happens when the buzz fades to the background, but you and/or your brand need to stay at the forefront? Most important, will your audience still remember your name, purpose or initiative?
There’s a wise saying, and it goes: “What you do every day matters more than what you do once in a while.”
That is especially true for PR.
Our team at NVisions Communications & Consulting recently surveyed 51 business and nonprofit leaders from the Greater New Orleans region. Of the respondents: 76% indicated that PR is important to the success of their brand; 54.9% indicated that they would invest in PR on an as-needed basis.
With that in mind, the question must be asked: If PR is important to the success of your vision or brand, then how often would you like to achieve success? Sometimes? All the time? Or, on an as needed basis? And, does your current PR investment measure up to that goal?
Many of the steps needed to develop a consistent PR strategy are shared in my book, PR That PRopels: A Winning Guide to Public Relations Strategies. Learn more here.
Nayita Wilson is Founder & CEO of NVisions Communications & Consulting, a vision driven public relations and strategic communications firm based in Louisiana. She is also author of PR That PRopels: A Winning Guide to Public Relations Strategies. She can be reached at Nayita@NVisionsCommunications.com.
©2017, Nayita Wilson, NVisions Communications & Consulting