The Row Bags: Common Questions Answered
The questions that follow are the ones asked most often about the row bags, and each is answered with verifiable material only. Prices throughout are observed 2026 market prices recorded in September of that year, not an official price list, because the brand publishes none. Anything that is reported yet unconfirmed is marked as such rather than quietly rounded up into fact. Where a figure comes from a resale report, it describes observed market behaviour and is not investment advice. This covers bags alone, so ready-to-wear and footwear are left out. Claims that are widely repeated but cannot be checked do not appear here.
Who is behind The Row, and where are the bags made?
The Row was founded in 2006 by Mary-Kate and Ashley Olsen and is based in New York City. The design studio has been in Tribeca since 2012, with a Paris office opened in 2011 and a London office in 2019. The name derives from Savile Row in London. Bags are made in Italy, and the brand states Made in Italy on its own product pages for the Half Moon, Soft Margaux 10 and 12, Margaux Shoulder 12, Bourse Clutch, Terrasse To-Go and Large Slouchy Banana. No more about manufacturing is made public, and any claim about a ysl loulou bag specific tannery is unverifiable. Boutiques run by the brand itself are found in Los Angeles, New York, London, Paris and Amagansett.
Why do the bags carry no logo?
There are no exterior logo plaques, branded hardware or monogram prints on anything in the line. Silhouette, proportion and construction do the identifying instead. Each bag carries a small, discreet exterior stamp, usually low on the side where it blends into the leather, plus a second stamp inside. Hardware is palladium-plated and finished matte or brushed, so it reads as weight rather than shine. Linings are proper materials in their own right, specifying nappa, lambskin, calfskin and cotton herringbone where other houses print logo jacquard. The practical result is that you cannot identify one of these bags at a distance, and for many buyers that is exactly the point.
What is the price range for a The Row bag?
There is no official price list, because the brand publishes none, so every figure here is an observed 2026 market price. The floor was $590 for a Double Travel Wallet, at the other $6,900 for the Marco Bag. Three bands describe the line usefully: entry at roughly $590 to $1,500, middle at roughly $1,550 to $3,500 and top at roughly $3,600 to $6,900. Material shifts the price more than size does. Suede carries a consistent premium over calfskin on the same silhouette. Since retailer prices vary and stock, currency and season all move the figure, the table is a snapshot, not a quotation.
| Price band | Range observed in 2026 | Models in this band |
|---|---|---|
| Entry level | $590 to $1,500 | Boone Tote $900, Double Travel Wallet $590, 90’s Bag $1,090, Half Moon $1,390, N/S Park Crossbody $1,290 |
| Mid range | $1,550–$3,500 | Bourse Clutch $1,590, Park totes in all sizes, Alix $1,900, Peggy Clutch $2,900, Large Slouchy Banana $2,550 |
| High end | $3,600 to $6,900 | Marco Bag $6,900, Margaux Shoulder 12 $4,900, Alger Tote $4,900, Agnes 12 $4,400, Soft Margaux 10 $3,650 |
| Suede over calfskin | Silhouette-dependent | Agnes 15 $5,000 against $5,800; India 10.00 $3,850 leather against $5,370 suede |
Has the Margaux actually been discontinued?
Nobody outside the brand knows, and the brand has not said. What is verified is that the Margaux was pulled from third-party retailers during 2025, and that the brand’s own site now shows the Soft Margaux and the Margaux Shoulder rather than the original. Discontinuation is widely reported, but no official confirmation has come from the brand. Any article that runs together those two different claims is claiming more than the evidence allows. In practice, the original now trades on the secondary market, where the Margaux 15 was reported reselling at around $4,350 to $6,000 and above in early 2026. Treat the status as unresolved rather than settled.
What is the difference between the Margaux and the Soft Margaux?
Treating it as a rename is wrong: the Soft Margaux is a reworking. Protective metal feet, an interior toggle closure, belted side gussets, a zip pocket and card slots are the additions against the original. Recorded at $3,650, the Soft Margaux 10 is 100% calfskin with a cotton herringbone lining, 10 x 7 x 7.5 inches, a 5-inch handle drop, palladium-plated hardware, a removable shoulder strap and one card slot, Made in Italy. Construction is identical on the Soft Margaux 12, which measures 12 x 9 x 7.5 inches with two card slots and a zip pocket, at $4,350. A Soft Margaux 15 is said to be about $4,700, though that figure has not been confirmed. Margaux Shoulder 12, observed at $4,900, is its own shape with a lambskin lining and elongated tubular handles.
What do the numbers in the bag names refer to?
The number is the bag’s width in inches, not a size tier or a series code. Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14 all obey the convention. Because two bags sharing a number occupy roughly the same width, comparison is unusually simple. The Margaux 17 exists in a leather-and-canvas version at a major retailer, approximately 17 x 12 x 9 inches, though its price has not been verified. Where a name carries N/S or E/W instead, that describes orientation rather than dimension. Knowing both conventions tells you most of what you need before seeing the bag.
How can you tell a real The Row bag from a fake?
No public serial number, date code or authenticity card system exists for these bags, so there is nothing to look up and nobody can verify one for you. In its place, authentication happens in the hand. Stitching should be machine-precise and evenly dense, with no fraying or wandering lines, and hand-painted edges should show no overflow, bubbling or thin coverage. The difference in hand is telling: genuine hide is substantial and soft at once and absorbs light rather than reflecting it, while fakes feel stiff, thin or faintly plasticky. The interior stamp should be sharp and centred, reading the logo and Made in Italy, and on the Margaux the buckles and base feet are engraved. Since counterfeits reported through 2024 and 2025 pass photo inspection, the advice centres on in-hand checks and platform authentication.
- No serial numbers, date codes or authenticity cards exist
- Even stitching density and clean hand-painted edges
- A sharp, centred interior stamp with Made in Italy on it
- Matte or brushed fittings that close with precision
- A shape that holds when the bag is empty
Do The Row bags retain value on the secondary market?
On observed market behaviour they have, though this is not investment advice and past figures forecast nothing. The Rebag CLAIR 2025 report recorded the brand at 97% value retention, entering its unicorn tier of 85% and above for the first time, behind only Telfar, Hermes and Goyard. Individual models were not uniform: N/S Park Tote 146%, the report’s strongest, Margaux Tote 107% and Half Moon shoulder 106%. For context, the same report listed the Hermes Kelly Mini II at 282% and Goyard at 123%. Fashionphile resale was reported up about 44% year over year, a softer figure. The picture is uneven: black and neutral calfskin hold the value, while canvas, nylon, sisal and seasonal colours discount.
Where can I buy The Row bags?
Direct purchase means the brand’s own webstore or its boutiques in Los Angeles, New York, London, Paris and Amagansett. Multi-brand retailers verified as stocking the bags include Bergdorf Goodman, Neiman Marcus, Net-a-Porter, Mytheresa, FARFETCH, FWRD, SSENSE, Selfridges, Moda Operandi and Cettire, plus independents such as A’maree’s and Savannahs. The Outnet carries off-price and archive stock, where discontinued styles often surface. On the secondary market, Rebag, The RealReal, Fashionphile, Vestiaire Collective, 1stDibs, Madison Avenue Couture and Future Reference all trade them. Poshmark, eBay and Mercari carry them too, though sources flag the first two as higher counterfeit risk. Anyone searching for the row for sale should note that at least one non-official site uses the brand’s name, so confirm you are on the brand’s own store before buying direct.
How should these bags be looked after?
No brand-issued care protocol exists, so this is material-appropriate general guidance rather than instruction from the label. Across all materials, avoid overfilling, keep the bag out of direct sunlight, heat and rain, and store it in its dust bag lightly stuffed so it holds shape. A soft dry cloth is right for calfskin and grained finishes, with neutral conditioner used sparingly. Nappa and lambskin, found mostly in linings, are exceptionally soft and mark easily, so use a dry cloth and avoid over-conditioning. Use a suede brush and nothing else on suede, which is the most fragile material here: no leather cream, no wet wipes, no soap, no water-based cleaner. Hardest to rescue are raffia, sisal, canvas and silk or satin pieces: spot-clean only, and expect no forgiveness where water is concerned.
