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It happens all the time. A company invests in a new logo, sporting teams upgrade the look of mascots, and major fast food chains overhaul the exterior and interior of their storefronts to make them more modern and welcoming. The practice of changing elements that communicate a brand’s identity is commonplace, and it’s no secret that logos are an important part of that identity.
Yet, major companies such as Apple, Facebook and Yahoo! and others have changed their logos at some point. But, why?
Perhaps the company reached a major milestone (i.e. 25th or 50th anniversary). Or, maybe new executive leadership needs to communicate a fresh vision or a new day for an agency. In some instances, the logo could be outdated, unaesthetic or simply doesn’t reflect the company’s essence.
All are viable reasons as to why a brand may need a facelift. If any of these rationales resonate with the tough choices that you or your company may be contemplating regarding brand identity, then consider the following next steps.
Gather a team to evaluate and assess your brand identity.
- Establish a vision for how you want your brand identity to be communicated to clients, partners investors, and the community.
- When appropriate, take appropriate action to take your brand to the next level.
- Seek wise counsel. Identify reputable PR or branding consultant to guide the process.
Nayita Wilson is President & CEO of NVisions Communications & Consulting, a vision driven public relations firm headquartered in Louisiana that specializes in media relations, messaging, strategic communications, talent management and brand positioning. She is also the author of PR That PRopels: A Strategic Guide to Winning Public Relations Strategies and can be reached at Nayita@NVisionsCommunications.com.
Follow @nvisonspr on Facebook, Twitter, IG and LinkedIn.
©2020 NVisions Communications & Consulting LLC
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