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Nayita Wilson, PR Strategist & CEO of NVisions Communications & Consulting, recommends upgrading online profile photos to optimize personal branding online.
By Nayita Wilson / NVisions Communications & Consulting
When it comes to building a personal or professional brand online, profile pictures are powerful. So, ask yourself: “Is my profile picture working for or against me?”
Depending on which social media outlet you browse, you may find yourself covering your eyes when that certain someone posts. It’s not that the individual’s post is inappropriate—it’s just that his or her profile picture is not the best form of self-representation.
While some professionals know how to draw the line between personal and professional social media accounts, the lines are blurred for many.
In the public relations realm, personal branding is as important as organizational branding. Whether you’re pursuing a new career or venture, or representing a client or employer, it’s to your advantage to look the part on paper, in person, in character and online.
PR Point©: Evaluate your social media profile photo today. What message is it sending? Is that the message you want to share with potential clients, partners or employers? Most important, is it keeping the individual, partners or investors you’re desiring to connect with from taking you seriously?
For some, there’s always room for improvement, and rethinking your profile photo is a great start. Consider having a professional head shot taken. If that’s not a viable option at this stage, have someone you trust take a professional photo of you from a phone or camera that produces high quality images.
After all, a picture is worth 1,000+ plus words in a world of re-posts, shares and screenshots.
As the New Year approaches: change profiles to raise profiles.
Nayita Wilson is a PR Strategist and CEO of NVisions Communications & Consulting, a vision driven public relations firm headquartered in Louisiana that specializes in media relations, messaging, strategic communications, and brand management. She can be reached at Nayita@NVisionsCommunications.com.
Connect with NVisions at Facebook.com/NVisionsCommunications and on Twitter @NVisionsPR.
©2016, NVisions Communications & Consulting LLC
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