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The first impression can very well be the last impression—especially when seeking to grow, transition or develop a corporate or personal brand via social media. Therefore, it’s critically important for entrepreneurs, leaders and professionals to understand that one’s social media footprint (personal and professional) can help or hinder the traction sought with new clients, investors...

It happens all the time. A company invests in a new logo, sporting teams upgrade the look of mascots, and major fast food chains overhaul the exterior and interior of their storefronts to make them more modern and welcoming.  The practice of changing elements that communicate a brand’s identity is commonplace, and it’s no secret...

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