By Nayita Wilson | NVisions Communications & Consulting
How can you revive dormant social media pages? Or, what do you do when you have a lot to say via social media, but need a more targeted approach with messaging? The key is striking a balance.
Creating relevant and engaging social media content is a challenge for many organizations and individuals working to build a brand presence online. It’s also the opportunity that may take your social media status to the next level.
I recently conducted a focus group of entrepreneurs, nonprofit and executive leaders, through my PR agency, NVisions Communications and Consulting. More than 50% noted that branding and social media were among key priorities.
In fact, research shows that businesses or brands that take advantage of social media may be in a better position to access targeted markets. According to data released through Pew Research Center, seven out of 10 Americans use social media to connect with others, and 68% of U.S. adults use Facebook alone.
One thing is certain, a little effort and a lot of commitment outweighs no action on any given day. I recommend incorporating the following to breathe life into your social media strategy:
- Look to your strengths and uniqueness to create meaningful content.
- Envision and establish a social media game plan.
- Be spontaneous. Capture, post and document events in real time.
- Highlight staff, and leadership accomplishments to engage your audience.
- Share timely and relevant content.
- Post quality images, and links.
Nayita Wilson is a PR Strategist and CEO of NVisions Communications & Consulting, a vision driven public relations firm headquartered in Louisiana that specializes in media relations, messaging, strategic communications, and brand management. She can be reached at Nayita@NVisionsCommunications.com.
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