Let’s be candid. There are countless businesses, leaders, and organizations that operate with the highest level of integrity, and their clients, customers, and constituents are the beneficiaries as a result. On the flip side, there are some industries and professions that are stigmatized for being dishonest, shady, scrupulous, you get the picture. Brand reputation is…
Without question, the COVID-19 outbreak has pressed pause on business as usual throughout the world. No one knows what tomorrow holds, and we hope and pray that our leaders, first responders, businesses and communities will continue to exercise the wisdom and compassion needed to transgress these uncharted waters. Many are using this moment in history…
Ask around in any industry, and most professionals will affirm that relationships are key to success. This is especially true when enhancing your public relations, marketing or strategic communications strategy. In today’s world, PR is integrated, which creates countless opportunities to cultivate important relationships, both internally and externally. Below are four relationship categories that, if…
The first impression can very well be the last impression—especially when seeking to grow, transition or develop a corporate or personal brand via social media. Therefore, it’s critically important for entrepreneurs, leaders and professionals to understand that one’s social media footprint (personal and professional) can help or hinder the traction sought with new clients, investors…
It happens all the time. A company invests in a new logo, sporting teams upgrade the look of mascots, and major fast food chains overhaul the exterior and interior of their storefronts to make them more modern and welcoming. The practice of changing elements that communicate a brand’s identity is commonplace, and it’s no secret…
(Baton Rouge) – Urban Restoration Enhancement Corporation (UREC) esteems excellence in leadership as a key component of our mission, a significant contributor to our accomplishments in community development, and an indicator of future success. Therefore, it is with great pleasure that we announce the appointment and promotion of Carl Dillon Jr. as UREC’s President &…